Apple Pay’s seven-year ceremony happens Oct. 20, but there is little to celebrate.
In some ways, the adaptable wallet has appear a connected way. Apple Pay accounts for about bisected of all adaptable wallet affairs in the United States, signaling a able command over the U.S. adaptable wallet market.
The agitation is that the bazaar itself is rapidly shrinking. Alone 4.5% of all consumers use Apple Pay to accomplish in-store purchases — 26% beneath than aftermost year. Meanwhile, consumers’ acceptance of contactless cards has connected to grow. The allotment of consumers authoritative in-store purchases via contactless acclaim and debit cards has almost angled in the accomplished year, in fact, with 14% and 7.7% of all in-store affairs now actuality fabricated application contactless acclaim and debit cards, respectively.
These are aloof some of the allegation that PYMNTS baldheaded in Apple Pay @ 7 Report: Winning The Wallet Battle But Losing The In-Store War. We surveyed 3,671 U.S. consumers to apprentice why so abounding are opting out of application adaptable wallets at the brick-and-mortar point of auction (POS) — and why abounding are application contactless cards instead.
PYMNTS analysis shows that Apple Pay continues to abatement abbreviate of its bazaar potential. The adaptable wallet’s users spent a aggregate $91.7 billion in food in 2021, but the absolute dollar amount of all acceptable Apple Pay affairs could be as aerial as $1.5 trillion. In added words, consumers alone absorb about 3.6% as abundant as they could application Apple Pay at the brick-and-mortar POS.
Consumers who do use Apple Pay and added agenda wallets do so because they accept it is a convenient, accessible and fast way to pay. Thirty-two percent of users adduce accessibility as a acumen they use adaptable wallets, for example, authoritative accessibility the foremost acumen that consumers use them.
It is account noting, however, that contactless agenda users are alike added acceptable to adduce accessibility as their acumen for application contactless cards. Forty-three percent of them do so. It is accordingly bright that as acceptable as users accept it is to pay with adaptable wallets, they are far from the alone acceptable acquittal advantage at the brick-and-mortar POS.
This alone scratches the apparent of the circuitous adventure of how consumers’ in-store acquittal preferences accept afflicted in the accomplished year and what those changes beggarly for adaptable wallets. Apple Pay @ 7: Winning The Wallet Battle But Losing The In-Store War provides an overview of how Apple Pay is barometer up to consumers’ rapidly alive in-store purchasing demands.
To apprentice added about area Apple Pay stands on its seventh birthday, download the report.
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