Discovery Plus and Aliment Network are staking their affirmation to the anniversary cine business.
Food Network has completed assembly on its first-ever scripted movie, “Candy Coated Christmas,” which won’t air on the beeline cable access but rather on Discovery Plus. The feel-good anniversary cine appearance Ree Drummond, host of the cabler’s long-running “The Pioneer Woman.”
“Candy Coated Christmas” will mark the aboriginal aboriginal scripted cine to air on Discovery Plus. Discovery and Aliment Network aim to grab a allotment of the anniversary cine admirers that has accurate to be so advantageous for Hallmark Channel, Freeform, Discovery’s OWN and added cablers. Aliment Network and its affinity channels beneath the Discovery awning such as HGTV and Investigation Discovery already allure ample changeable audiences, which is a acceptable fit with the anniversary cine demo.
Kathleen Finch, Discovery’s arch affairs brands officer, said the plan is to advance “Candy Coated Christmas” heavily beyond the beeline channels to drive viewership and subscribers to Discovery Plus, the alive belvedere that angled in January. The cine will premiere in November.
“It’s been a dream of ours to do this for a continued time,” Finch told Variety. “Not alone do we accept the Discovery Plus belvedere to put the cine on, what’s agitative is that we accept behemothic cable networks and agenda platforms that we can absolutely use to advance the cine in a super-sized way.”
Discovery affairs to actualize a host of added agreeable about “Candy Coated Christmas” such as recipes and added actual for Aliment Network. The adventitious to do a feature-length cine is a acceptable archetype of how Discovery Plus is acceptance Discovery’s accepted cable brands to aggrandize into new genres and new forms of content. The achievement is that “Candy Coated” is a archetypal for added appropriate efforts about big promotable contest such as the holidays.
“Now that we’ve got Discovery Plus it’s the absolute befalling to amplitude our alcove agreeable envelope,” Finch said. “It’s a abundant befalling to breach into new and altered forms of agreeable and advantage our admirers base.”
“Candy Coated Christmas” is the aboriginal in a assembly alliance that Discovery has set with MarVista Entertainment, a abounding ambassador of TV movies. Ellie Kanner (“Love and Sunshine”) directed from a calligraphy by Alex Yonks, Kanner and Joey Plager. The cine captivated assembly beforehand this ages afterwards a two-week shoot in Utah.
The cine revolves about a adolescent woman (Molly McCook) who allotment to her mother’s home boondocks of Peppermint Hollow afterwards her affairs to barrage a business are batty by circumstance. Drummond plays the buyer of a bakery who befriends the woman and introduces her about town. The role was bound for Drummond, who is accepted for her ablaze smile and animated access
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